RAC - Emails

Whilst working at the RAC from April 2016 as a Digital Designer, the main project assigned to me has been the re-design and build the RAC emails – which has been a mammoth task. I began by focussing on the largest campaigns, such a UK Breakdown emails and offer emails, and developing an email design style from there. I worked in a modular way, looking at components used in different emails, and creating styles for each of these elements. I designed and developed a master template which includes all of these components, which enabled teams to choose which sections they’d like to include in their campaigns – and easily grab these from the Master.