RAC - Spring offer

For the RAC Spring Sale, the offer was quite simple at £50 off UK Breakdown and the creative brief was to come up with an image to use across all mediums which had a ‘spring feel’ but was also ‘own-able’. With no budget to take any of our own photography, I chose to present an idea which used photo manipulation to comp together lots of images to create a spring scene, which also included the RAC van to make it ‘own-able’. The stake-holders loved the idea and it was an overall great success.