Following the acquirement of Vouchercloud from Groupon, one of my main responsibilities as a Senior Designer is to consider the UX and UI of the Groupon Coupons site worldwide, working with business stakeholders and teams across the business.
I initially redesigned the site based on learnings from Vouchercloud and the early understandings we gained working with Groupon. The site enabled users to navigate the site effectively and complete their journey thoroughly. I conducted qualitative and quantitive user research throughout, to gain understanding of how users interact with our product.
This ongoing project has enabled me to take full control of the full end to end experience of our platform for our customers, and to continually develop our product, based on learnings and testing. We are continually seeing improvements in our customer interaction and creating new features to serve the users.