Groupon Coupons

Following the acquirement of Vouchercloud from Groupon, one of my main responsibilities as a Senior Designer was to consider the UX and UI of the Groupon Coupons site worldwide, and working with business stakeholders and teams across the business – to redesign the full ‘Coupons’ section of the site. With multiple challenges across the way, the first iteration of the Groupon Coupons redesign recently launched in the UK. The site has been simplified to enable users to navigate the site effectively, and lots of testing is in place to ensure we’ve created the best user experience possible. We continue to iterate on the site following customer feedback.