The Giftcloud team reached out to me to help them with a redesign of their current B2B website, which was pretty old and needed a fresh concept and full redesign. We had an initial kick off meeting, to help me understand the brief and the idea behind the repositioning, and I then went onto collate inspiration and rough sketched wireframes to present to the team based on what we’d discussed.
The team were keen to move away from any illustrative styles, and towards a photographic, clean and professional style to suit the target audience of the site. I investigated colours, fonts and photography alongside the UX and UI of the site, and created a set of brand guidelines and a site design which they were incredibly happy with. The site continues to be tested and we are making iterative changes following feedback and new ideas.