The brief for this project was as follows:
‘Escape’ an exciting new Festival based in the Somerset hills, is looking for a modern, new brand identity to help generate interest in the build up to their launch in late summer. To start with, the client is looking to have a new logo and set of icons they could use in the initial marketing materials for the Festival.
Below is my result. I chose a quirky colour scheme and fonts to appeal to a younger target audience. I feel the artwork is playful and presents the festival identity clearly.