Black Friday is a huge event at Vouchercloud. We start working on concepts and creative plans in May, and work on them all the way through to Black Friday. In 2018 our chosen campaign was simple, but worked effectively across all mediums – Black Fri-YAY’. I designed a few initial concepts, and landed on the below. The shapes were designed to look like confetti, and the overall look was chosen to be easily adaptable across multiple platforms i.e TV Advert, Display Banners, Website and Marketing Emails. The campaign was a great success and we had our best sales year.
Storyboard I created and sent to ITV for our TV advert.