Alice recently started a business in Lash extensions. She wanted to create a brand which she would mainly promote on Instagram. The focus was therefore on the brand logo, colour palette and Instagram overview design. Alice wanted to have a ‘premium’ looking brand. I therefore used a simple lash illustration subtly in the logo, and used attractive, pastel colours with a staple dark grey for the ‘classic’ feel. Alice was really happy with the result, and the business has so far been rolling in!